How do I show campaign results when I lack exact numbers?

Use the numbers you have — relative improvements ('2x email open rate'), channel counts ('30+ campaigns'), or budget scale. Directional metrics are better than no metrics.

Which marketing tools should I list?

List the tools you used at work and the ones named in the JD — GA4, HubSpot, Salesforce, Mailchimp/Klaviyo, Ahrefs/Semrush, and ad platforms all register well with parsers.

For Marketing Professionals

ATS Resume Tips for Marketing ProfessionalsFree — No Signup Required

Marketing resumes fail ATS when they describe activities instead of results — and when they name channels without naming the tools and metrics.

Last updated August 11, 2026

Scan My Resume Free Build an ATS Resume

Quick Answer

Marketing resumes should lead every bullet with a metric — traffic, conversions, revenue, pipeline, or engagement — and name the exact tools and channels: GA4, HubSpot, Salesforce, paid social, SEO/SEM, email. Mirror the JD's channel language and quantify campaign scale.

Marketing Keywords by Discipline

Discipline	Keywords
SEO / content	SEO, SEM, organic traffic, backlinks, keyword research, content strategy, SERP, GA4, Search Console, Ahrefs
Paid / performance	Paid social, Google Ads, Meta Ads, ROAS, CAC, LTV, conversion rate, landing pages, A/B testing, CRO
Growth / lifecycle	Email marketing, drip campaigns, lifecycle, retention, churn, Klaviyo, HubSpot, Marketo, Salesforce
Brand / social	Brand strategy, positioning, awareness, engagement, social media, community, press

Keyword clusters for marketing roles

Activity vs. Result Bullets

Marketing bullet rewrite

Before

Managed social media accounts and created content.

After

Grew organic traffic from 40K to 210K monthly sessions in 14 months via an SEO program of 120+ optimized pages; improved GA4-measured conversion rate from 1.8% to 3.4% through CRO testing in Google Optimize.

The Tool-Name Trap

Name tools exactly as the JD does: 'Google Analytics 4' or 'GA4' — match the posting
List CRM and marketing automation platforms in your skills section
Include budget scale and team size — 'managed $1.2M annual media budget'
Mirror channel terminology: 'programmatic,' 'influencer,' 'email lifecycle'

Frequently Asked Questions

Yes for ATS submission. Keep the single-column, text-based resume for applications and save the creative portfolio for interviews and your personal site.

See Where Your Resume Ranks Before You Apply

Upload your resume, paste the job description, and get your ATS score, missing keywords, and formatting fixes in seconds.

Scan My Resume Now